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Bell Equipment adds weight to its European operation

Thursday, October 18th, 2007

Heavy plant manufacturer Bell Equipment has appointed Marc Schürmann as its new director of European operations.
The move is designed to provide a greater cohesion of service and supply across Europe, North Africa and the Middle East and to accommodate the needs of Bell’s growing customer base in the region.
This new role represents the “next stage” in the consolidation of Bell’s European operations following the creation last year of a European council of Bell managing directors.
Schürmann, who is based in Germany, has overall responsibility for production at the European assembly plant in Eisenach, Germany. He is also responsible for sales and marketing, after sales support and parts in the European region.
Gary Bell, head of Bell’s global organisation based in South Africa, said: “The responsibility of this role is immense, as previously different people managed each of these functions. But Marc is energised by the challenge and believes the consolidation across Europe will greatly improve customer support offering.”
Schürmann’s extensive knowledge of Bell Equipment, and particularly the company’s ADT product range, is expected to stand him in good stead for the task ahead.
He joined Bell Equipment as a development engineer at the South African factory in Richards Bay in 1994. He later became involved in the management of engineering activities in Bell’s research and development division until he was put in charge of the consolidated ADT product in 2001. For the past three years Schürmann has served as Bell Equipment’s director of engineering and manufacturing operations.
Schürmann said: “The strategic intent of Bell Equipment’s European operations is to increase our market share, to extend our market into new developing countries in the Middle East, Northern Africa and Eastern Europe and to convert current market share in our existing markets.
“We plan to enter new markets by building partnerships with dealerships that match the Bell business ethic and product profile. This is the same route we followed in mainland Europe and it has worked well for us.”
Schürmann’s overriding focus will be on achieving closer relationships with customers across the region to ensure Bell is identifying and meeting their needs.
He said: “By having had the opportunity to work in design and manufacturing I appreciate the competitive advantage the Bell product has to offer in various applications and our market efforts in Europe will be focused on selling machines based on the benefits to customers.
“Our intention is to use a hands-on approach by illustrating these benefits by means of factual representations and demonstrations where possible.”
Schürmann added that the new consolidated approach would be partly achieved by increased investment in labour resources across Europe.
Photo caption: Marc Schürmann, director of European operations for Bell Equipment.

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