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Hyundai Construction Equipment and Case Construction Equipment Form Strategic Alliance

Wednesday, October 24th, 2007

On October 1, 2007, executives from Hyundai Heavy Industries and Case Construction Equipment officially initiated an OEM agreement, where Hyundai will supply their HL780-7A Wheel Loader (5.5 m³) to Case.
Hyundai expects the alliance to have a positive effect on the perception of Hyundai Equipment in the mining and quarrying market segment. The co-operation is to generate substantial economies of scale, beneficial for Hyundai’s own distribution network.
Case plans to debut this new addition to their wheel loader lineup at ConExpo-Con/AGG tradeshow in Las Vegas in March 2008. Under terms of the agreement, the new model will be available in North America, Europe, the Middle East and Africa.
“We are pleased that another major manufacturer recognizes the product quality and performance resulting from our world class manufacturing capabilities” said J.J. Kim, executive vice president, Hyundai Heavy Industries Co., Ltd.
Products sourced through the alliance will be sold under Case brand. All warranty, service and parts issues will be handled by the Case dealer network.

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