Boomer takes farewell of the Rocket
Tuesday, December 11th, 2007
The name â€˜Rocketâ€™ as in Rocket Boomer, is coming to the end of its remarkable journey. As of January 1, 2008 it will take off for the last time â€“ and then disappear for ever into the history books. From that day on, only the name â€˜Boomerâ€™ will be used on all Boomer rigs, from the smallest Boomer 104 to the largest Boomer XE3.
â€œThe name â€˜Boomerâ€™ is shorter and easier to communicate, and will help us to further strengthen the already well-known Boomer brandâ€, says Mikael RamstrÃ¶m, Product Line Manager Underground Drilling Equipment.
The name Boomer has been used as a brand for Atlas Copcoâ€™s face drilling rigs since the beginning of the 1970s. The name Rocket Boomer was introduced to signify the launch of COP 1440 in 1986, the worldâ€™s first high-speed rock drill, which took the market by storm. Since then, many other types of rock drills have been produced by Atlas Copco â€“ each one faster and more powerful than the one before. Today all rock drills delivered on Atlas Copco rigs can be regarded as high-speed rock drills. Still, Boomer is the name that is most identified with Atlas Copco face drilling rigs in the mining and construction industries. Therefore, all newly-manufactured face drilling rigs will simply carry the name â€˜Boomerâ€™. There is no doubt, however, that all of Atlas Copcoâ€™s future rock drills will continue to perform like rockets.
For further information visit: www.atlascopco.com