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ABMEC

Monday, February 18th, 2008

The trade association which helps British mining machinery manufacturers sell equipment worth around £500 million a year into overseas markets, has a new Director General.
Ruth Bailey is the first woman to head up the Association of British Mining Equipment Companies (ABMEC), a government-accredited organisation representing more than 30 companies, and with its headquarters in Wakefield, West Yorkshire. She succeeds Philip Deakin, who has been a member of the Association for 30 years and its Director General for the past 12 years.
Association members with businesses based in England, Scotland and Wales, export high tech mining equipment and technology to more than a dozen countries, principally China and Russia, as well as meeting the needs of Britain’s remaining coal producers.
Says Ruth, 41, who has moved from Worcester where she was formerly Marketing Manager of Joy Mining Machinery Ltd, to live in the Wakefield area: “Britain’s coal industry may be a shadow of its former self, but the mining machinery sector is flourishing overseas. It has a world class reputation for quality, reliability and value and is playing a significant role in enabling the emerging countries to extract their coal in a cleaner, more efficient and safe way.”
A native of Penistone, near Barnsley, South Yorkshire, Ruth has worked in the mining equipment supply sector since graduating with a BA Honours Degree in Modern Languages and Politics, and studying Spanish and Russian at the University of Navarre, Spain and the Institute of Foreign Languages, Kiev University, Ukraine, respectively. She also holds a diploma from the Chartered Institute of Marketing.
Ruth started her working career with Sheffield-based electrical switchgear manufacturer Baldwin & Francis Limited as a marketing specialist, later joining Joy Mining Machinery Ltd in 1996. After working at their Nottingham and Wigan sites, Ruth moved to work for Joy Mining in China, developing operations there and helping to establish Joy’s first wholly-owned foreign enterprise in Baotou, Inner Mongolia.
Adds Ruth: “Following Phil Deakin will be a tough act. During the past 12 years he has raised the profile of ABMEC to that of a government accredited trade association, promoting the superior technical and engineering capabilities of British mining equipment companies to markets covering the globe, but particularly in India, China, Russia, Kazakhstan, Mexico, Vietnam and Australia. My focus will be on taking the Association forward, expanding its core interests in the coal mining equipment sector to a wider spectrum of other minerals producers, mainly within the export market.”
Mr. Deakin, 61, of Higham, Barnsley, began his career with materials handling company Downings of Barnsley 45 years ago. He first became involved with ABMEC 30 years ago whilst working for renowned engineering company Qualter Hall. During his 12 years as head of the Association, Phil visited almost 50 countries promoting the sale of British built mining equipment. He plans to spend his retirement supporting Barnsley FC and Yorkshire cricket club, playing golf and pursuing an interest in local history and travel.
Says Phil: “Ruth Bailey has already shown she is an accomplished ambassador for the industry, and all in the industry will wish her every success in the new challenge ahead.”

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