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Terex Pegson & Powerscreen Combine Forces Under One Powerful Global Brand

Tuesday, July 7th, 2009

Terex Corporation has announced details of a major strategic initiative to create one of the world’s largest suppliers of mobile crushing and screening equipment solutions by uniting their Terex® Pegson and Powerscreen® products and services under one powerful name – Powerscreen.
The move by US owner Terex Corporation, the latest in a series of initiatives designed to better serve its customers and bolster continued growth, follows a wide-ranging review of its operations and means that all products and services bearing the Terex® Pegson name and image will now carry the Powerscreen® brand. Crushers will also be instantly recognised by their new coating in ‘Powerscreen green’, a colour long associated with quality, excellence and reliability.
Pat Brian, Powerscreen Global Sales Director, said: “This is the final step in a careful process that brings together these two powerful names in crushing and screening and allows us to successfully leverage the strength of one reinforced brand, to make Powerscreen the premier name in mobile crushing and screening products across the globe.”
“This new branding strategy accurately reflects our business and our people — unified, progressive, dynamic and fired-up. It also forms the basis of a key strategic plan designed to deliver the best for our customers, dealers and staff. This new, powerful brand will streamline our image and ‘look’ and make it easy to identify our top-quality products.”
As an additional initiative, and to effectively capture the company’s rich history and association with quality, reliability and innovation, the Pegson name will be used on product descriptions. For example, the XH250 Impactor Crusher will now be known as the Powerscreen® Pegson XH250 Impactor Crusher.
Earlier this year, Terex Corporation established two new manufacturing Centres of Excellence in Northern Ireland, enabling it to more closely serve its customers and capture benefits of scale as it moved towards leaner, innovative manufacturing techniques. Screening equipment for Powerscreen is now being made at a Centre of Excellence in Dungannon, while crushing equipment is manufactured at a similar, specially-designed facility in Omagh.
Pat Brian added:
“The speed of progress made in aligning our business demonstrates our appetite and hunger for success. A unified, powerful brand, two new Centres of Excellence, a strong range of innovative new products, a streamlined third-party distribution network and strengthened internal sales and customer support has positioned us well for the future and we are focused, committed and looking forward to the challenges ahead.
“The dedicated and effective customer support service we have available in all our global markets delivers the complete customer experience from local sales, advice, installation,
genuine parts, service and finance.”
In April, Powerscreen was awarded the Queen’s Award for Enterprise in the International Trade category by Her Majesty the Queen in these prestigious UK awards, placing Powerscreen in a group of the country’s most successful companies for recognition of its 41% leap in international sales since 2005.
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