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Hillhead Rocks Again!

Wednesday, July 14th, 2010

‘A PHENOMENAL SUCCESS’ –– that was how one delighted exhibitor summed up Hillhead 2010, which took place over three hot, sunny days from 22–24 June at Tarmac Ltd’s Hillhead Quarry, near Buxton, in Derbyshire. This year a record-breaking 460 exhibitors packed into the showground, which was attended by 15,500 visitors from 77 different countries.
As usual, most of the world’s leading manufacturers and suppliers took part in the show with a huge array of exhibits on static display and no fewer than 80 items of plant and equipment on live demonstration, once again underlining Hillhead’s iconic status as the world’s biggest working quarry show.
There was overwhelming agreement from exhibitors that Hillhead 2010 had been an enormous success, with many commenting on the high quality of this year’s visitors. Melissa Baker, Sandvik marketing manager – mobile crushing and screening, said the company had its most successful Hillhead appearance to date. ‘The response to our mobile range has been tremendous – better even than our appearance at Bauma 2010,’ she enthused. ‘We picked up in excess of 800 potential sales leads each day.’
As well as being a key UK exhibition, over the years Hillhead has developed an enviable reputation as an important platform for businesses seeking to export their products to worldwide markets, and this year’s show certainly continued that trend.
Pat Brian, global sales and marketing director at Powerscreen, said he noticed that the company’s stand had attracted more overseas interest than at previous exhibitions. ‘There seemed to be more international visitors to our stand this year, which shows that Hillhead is more than just a local UK event,’ he commented. ‘We have welcomed visitors from Australia, South America, India and the Middle East.’
The strong international presence was backed up by Len McGarry, managing director of Moisture Reduction Systems. He said: ‘We’ve had a significant number of positive leads, particularly from overseas, and have taken a good number of orders during the show, including the sale of three pumping systems to a customer in Trinidad.’
Val Ledden, managing director of Volvo CE, said he was extremely pleased with the company’s presence at the show. ‘We’ve had very positive feedback from our customers. They’ve been very loyal to us in these difficult economic times and one of the key messages we wanted to convey at Hillhead is that whether it’s good times or bad times, Volvo are always part of the industry, which is why we’re here. We’ve spent most of our annual marketing budget at Hillhead 2010, so we can get as close as possible to our customers and this has been a very enjoyable experience.’
Bell Equipment sales & marketing manager Josh Foster explained that the company had used Hillhead to help launch the Bell Assure programme, which emphasizes the full range of support services on offer – financing, parts, servicing etc – and not just the large physical products that Bell sell. ‘The quality of the visitors on our stand this year has been very, very good…the right type of people,’ he noted.
Carsten Weiss, managing director of German firm Lintec GmbH & Co. Kg, suppliers of complete containerized asphalt and concrete mixing plants, was impressed with the scale and variety of visitors to the show. ‘As a first-time exhibitor, we are very pleased to be here, primarily because we want to make inroads into the UK concrete market,’ he said. ‘Hillhead gives us the perfect opportunity to promote our products to a wider UK and international audience.’
Likewise, PT Tech, manufacturers of clutches for heavy-duty industrial applications, reported that Hillhead 2010 had exceeded their expectations. ‘It’s been the best trade show in our company’s 27-year history,’ confirmed vice-president Ralph Rogers.
Event director Jack Berridge, commented: ‘I am very appreciative of the support the show received from both exhibitors and visitors, and the glorious weather was the icing on the cake. Also, it is very gratifying that the event was again accident-free, so we have now gone over 10 years without a reportable incident on site.’
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