Scania strengthens position in China
Wednesday, November 3rd, 2010
Scania in China has signed a strategic partnership agreement with leading Chinese power generation engine distributor, Shanghai Boden Engine Co., Ltd. The exclusive deal, has a potential of hundreds of Scania power generation engines in the Chinese market during the first year, holds an even higher long-term potential.
The stable Chinese economic development in the past three decades has led to growth in the power generation engine market by more than 100,000 units per year, which makes China the largest genset market in the world.
“We think the timing is right to enter the big Chinese market on a larger scale,” says Mikael Lindner, Sales Director, power generation engines at Scania. “Our preparations have laid a good foundation and with Shanghai Boden Engine Co., Ltd. we have found a strong business partner.”
“A premium engine like Scania will be the first choice for highly demanding customers in China that are looking for the best in fuel economy, durability and reliability. We are very positive for the future market potential of Scania engines.” says Zhang Zhiqian, Managing Director of Boden Engine.
“Strategically, this agreement marks the beginning of a reinforced marketing effort by Scania Engines in China. With the support of the Scania organisation, we believe that the cooperation between Scania and Boden will deliver added value to the customers. Scania power generation engines have a bright future in China,” says Mats Harborn, Executive Director, Scania China Strategy Office.
Shanghai Boden Engine Co., Ltd. is a newly founded Chinese engine distributor, supported by top off-road equipment manufacturers in China. This agreement with Scania in China gives Boden the exclusive sales and service authorisation for Scania power generation engines in the Chinese market.