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M&T Expo 2018 exceeds expectations and generates good business

Wednesday, December 5th, 2018

The most important trade fair for construction and mining equipment in Latin America received around 40,000 visits, among them many top buyers from Brazil and abroad

The 10th International Trade Fair of Equipment for Construction and Mining was held from November 26 to 29 at the São Paulo Expo Exhibition & Convention Center and exceeded expectations of exhibitors and buyers in terms of business transactions, visitor quality, as well as possibilities for networking and knowledge transfer. Focus topics were technologies which contribute to higher productivity, quality, efficiency and sustainability.

A total of 800 national and international brands from 19 countries gathered on 70.000 square meters of exhibition space. For Falk Senger, Managing Director of Messe München, the success of the first edition under the responsibility of Messe Muenchen do Brasil points out the right decision taken by the German company: investing in the Brazilian market of trade fairs for the construction and infrastructure areas. “We became very impressed by the strong interest of the exhibitors in this event, which is a milestone of our entrance in the country. The trade fair marks the beginning of the long-term cooperation between Sobratema and Messe München, organizer of bauma, the most important trade fair for construction and mining equipment in the world. M&T Expo has a key role to play for the construction machinery segment in Latin America. This is underlined by the presence of numerous countries, among them the top five nations with the largest number of visitors apart from Brazil are: Argentina, Bolivia, Chile, Paraguay and Peru”.

According to Afonso Mamede, president of the Brazilian Association of Technology for Construction and Mining (Sobratema), M&T Expo is a protagonist with regard to the promotion of new technologies for the construction and mining market, but also a barometer of the mood of the entire production chain. “Equipment manufacturers as well as components and services suppliers present a wide range of products at the trade fair so that the user knows what is new in the industry and, at the same time, has better conditions to negotiate the purchase of machines,” he says.

This year, the Sobratema Study of the Brazilian Market for Construction Equipment estimates a market recovery, with an estimated growth of 38% compared to 2017. In total, 17,800 units will be sold in 2018 against 12,900 units in the previous year. “Certainly, the fair will contribute to this good result, like in previous editions, when it helped to revert the impacts of the economic crises experienced by Brazil”, points out Mamede. This is also confirmed by Walter Rauen, president of Bomag Marini Latin America: “We have noticed in all the clients who came to our booth a great optimism for 2019 and 2020.”

For the vice-president of Sobratema and president of Escad Rental, Eurimilson Daniel, the timing of M&T Expo was perfect. “I heard from a number of exhibitors that it was very good that the fair took place after the election, because people are more optimistic and expectations about new infrastructure projects are much higher. We are living a moment that exceeded our expectances. The sales are soaring, and the staff was very pleased with the results achieved”, he said. Luciano Rocha, general manager of Sales and Marketing of Komatsu, adds: “Our booth was always full of customers. And having so many visitors at this time of the year was amazing. Most importantly, we received highly qualified customers which were very interested in purchasing equipment. M&T Expo is a very important tool to disseminate and strengthen our brand in the Brazilian market.”

Cristian Galaz, vice-president of sales of Manitowoc for South America, highlights the strong presence of visitors from other countries. “We received visitors from Bolivia, Peru, Chile, and from other countries. They all came to São Paulo because they are aware of the importance of this fair and the relevance of Brazil in this sector”, said Galaz. “For us, this is an excellent opportunity to display our models of cranes that are perfectly suited for jobs in the region”.
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