Tuesday 10th December 2019 Font size:

Diamonds are forever

Wednesday, October 30th, 2019

Anglo American unit De Beers said its 2019 marketing budget will exceed last year’s figure of $170 million and will focus on the biggest market the United States, where women lavishing diamonds on themselves has boosted sales.

While U.S. demand has held firm, the diamond market has weakened elsewhere and trade tensions and protests in Hong Kong have dented sales in China, the second largest diamond market. But luxury groups see potential for growth in jewellery demand, as shown by LVMH’s nearly $14.5 billion offer, made public recently, to buy Tiffany & Co. Esther Oberbeck, group head of strategy at De Beers, the world’s biggest diamond producer by value, said in an interview the company was about to launch new marketing campaigns, focused on the U.S. and China.

< go back
Famur 2018
MB Crusher 2019
MMD 2018
Future of Mining
Eurocoke 2020
PDAC2020
Commodities
Advertise here
Publications
Media Packs
MINEXPO 2020