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The World Federation of Diamond Bourses (WFDB) has appointed Kim Pelletier CEO of its newly formed Get Diamonds business-to-business trading platform.

The federation says Get Diamonds is the only nonprofit diamond trading platform with a focus on “by the industry, for the industry”.

Get Diamonds has more than 4 000 registered suppliers, 25 000 registered buyers and the platform lists about 1.3-million stones, worth almost $6-billion.

Get Diamonds, launched in March, is operated by Lucy Platforms, an Israel-based high-tech company that uses technologies such as artificial intelligence to create an advanced diamond trading platform.

WFDB acting president Yoram Dvash says the federation sought a strong leader from within the industry to lead Get Diamonds and enable it to reach its full potential.

“We believe Pelletier is the most qualified person to take on this position. As former sales and marketing VP for Polygon, she not only has the experience involved in managing and growing business-to-business diamond platforms, she’s done so successfully in a challenging marketplace.”

Pelletier was most recently president of IGC Jewelry & Diamonds, while she also held VP positions at Hearts On Fire, Memoire and John Hardy.

“A business-to-business diamond trading platform created by and for the members it serves is clearly an idea whose time has come. Finding new ways to deliver strong business value to diamond companies and retail jewellers at Polygon was one of the most fulfilling challenges I have ever had.

“This will reprise that role, but now with a truly global reach, and with the full backing of the WFDB itself,” she states.