Richard Li, has been assigned as new managing director of Keestrack Construction Equipment Co., Ltd. based in Chuzhou, China since June first.
“With over 33 years of experience within the construction equipment industry and having loads of management experience, Richard Li is an asset for Keestrack”, says Frederik Hoogendoorn, Vice president Sales & Marketing.
Richard Li is a member of the management committee of the Chinese Association of Equipment Manufacturers since 2006 and has been selected into the Top 100 influencers in the Chinese Construction Equipment Industry from 2006 onwards. After Richard graduated from university in 1989 he has been involved in the Construction Machinery Industry, first as customer at the Municipal Construction department of the city of Xiamen, later in his career as construction equipment dealer and manufacturer in several enterprises.
Richard has an impressive track record with companies such as WesTrac, Doosan Infracore, NFLG, Bauer and Ingersoll-Rand, and has proven to be a highly efficient managing director in a variety of roles.
“In his new role Richard has to optimize the Chinese production facility, the sales- and aftersales service offices, and growth of the Asian, Southeast Asian, Australian and New Zealand’s market. With his management experience in dealer development and his strong motivational leadership, we have full confidence he will succeed in this mission”, says Kees Hoogendoorn, founder and President of Keestrack.
